Perhaps JGL's recent movie work has overshadowed a certain venture of his, hitRECord, which is an honestly straight-forward attempt at connecting artists to collaborate.
After perusing the site a bit, I find the venture to be quite commendable. And from the looks of the some of the videos JGL has posted on the site and on his blog, he seems to be quite passionate about the idea. Good for him.
Here's a NYTMag piece about one of the "records" that was capitalized.
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