I read this article in Portfolio magazine. Dov Charney is the founder and CEO of American Apparel, well known for their kinky ads and "Made in America" clothing brand:He continues, “Of course our clothing is intimate.” Then he switches briefly to his Québécois French. “Les intimes. It’s leisure. It’s intimacy. It’s a cold night, and you cuddle up with a blanket in your panties. You ever put on a pair of pants that made you look good, Claire?” he asks.
“Yes,” I tell him. “The pair I’m wearing right now.”
“See!” he shouts victoriously. “That’s what a beautiful, intelligent woman wants, to go to dinner in a pair of pants that makes her look good. She’s on top of the fucking world. That’s what it’s all about. The pants! The pants! That’s all a beautiful woman wants! A pair of pants that takes her into a restaurant. She looks beautiful. She looks intelligent! She’s got a pair of pants! She’s on top of the world—and it’s the pants, the pants!”
